Success Story

B2B eStore for a medical implant manufacturer

A Salesforce B2B Commerce platform that translates product complexity, availability, and ordering logic into a clear scalable experience.

The project replaced fragmented B2B ordering steps with a single guided flow including reliable checkout logic, deep SAP integration, and a reporting-ready governance setup.

Project context

Medical implant preparation in a sterile clinical environment
Doctor using digital tools for medical workflow
Team collaborating on complex digital platform project

What was delivered

LWR Headless Architecture storefront on Salesforce B2B Commerce

The UI was built with clearly separated components for search, PDP, cart, and checkout. This improves maintainability, creates a consistent UX, and supports clean long-term extensibility.

Product and variant logic for high complexity

Search, filtering, category structures, and price/quantity logic were implemented so users can reach the right product quickly despite a highly complex catalog.

SAP integration for availability and delivery information

Availability checks are integrated via SAP, including error handling and service logs. This increases delivery transparency and reduces operational risk in ordering.

Checkout safeguards and required validations

Critical inputs such as requested delivery dates are validated before submission, improving process reliability and preventing invalid orders.

Reorder flow and extended order context

Customers can reorder efficiently from order history. Additional order context and shipping notes were integrated into the end-to-end flow.

Tracking, analytics, and reporting foundation

Key interactions were tracked via GTM and made reportable through dedicated report types and commerce summaries to support data-driven optimization.

Initial project challenges

High product complexity with many variants

Technical attributes and variants made product selection difficult. The goal was a clear discovery flow that remains efficient even for complex catalogs.

Need for transparent availability and planned delivery

Customers needed reliable statements on stock and delivery dates. The storefront therefore had to be tightly integrated with backend systems.

Process breaks across selection, ordering, and tracking

Previous media breaks increased clarification effort and internal coordination. The new platform had to close the customer journey end-to-end.

High expectations for scalability and governance

Beyond feature delivery, the project needed a stable operating model with reporting and standards to keep the solution manageable over time.

Technical strengths

  1. Step 1

    Modular LWR Headless Architecture with clear UI boundaries

    The separation of search, PDP, cart, and checkout modules makes the storefront resilient to change and easier to evolve.

  2. Step 2

    Reliable integration layer with error handling

    SAP integration was implemented with robust service flows and logging, making integration issues transparent and faster to resolve.

  3. Step 3

    Consistent UX standards with explicit user feedback

    Responsive behavior, clear UI states, and feedback patterns (for example toasts) create reliable interaction quality across core journeys.

  4. Step 4

    Governance and reporting for sustainable operations

    Report types and commerce summaries provide visibility into usage, process quality, and optimization potential in ongoing operations.

Planning a similar B2B commerce setup?

We can map your product and order complexity into a stable Salesforce B2B Commerce architecture with practical rollout steps.

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