Unified customer view across channels
Online storefront, POS, service, and marketing share consistent customer and transaction data, enabling stronger personalization and service quality.
Unified Commerce
Unified Commerce connecting eCommerce, AI, and POS
We connect digital and in-store channels into one commerce operating model with consistent data, processes, and customer experience.
Unified Commerce is more than omnichannel UX. It is an integrated architecture across storefront, POS, ERP, CRM, and fulfillment. With AI support, forecasting, personalization, and operational decisions become actionable in real time.
What Unified Commerce + AI + POS enables
Synchronized inventory and order orchestration
Inventory visibility, reservations, and fulfillment options are aligned across channels so click-and-collect, ship-from-store, and returns run reliably.
AI-driven personalization and planning
AI supports next-best-action, basket optimization, demand forecasting, and campaign steering to improve conversion, margin, and availability.
POS as an active part of the commerce platform
In-store checkout is integrated with promotions, loyalty, customer segments, and order services instead of operating as an isolated endpoint.
Consistent pricing and promotion logic
Prices, discounts, and promotions are centrally controlled and applied consistently across channels, creating a reliable brand experience.
Measurement for business and operations
Clear KPIs for revenue, conversion, availability, and service quality make unified commerce measurable and continuously optimizable.
Deep-dive topics and next entry points
Salesforce Commerce
The technical commerce foundation, including platform architecture, integration, and scaling, is the base for a durable unified commerce model.
Explore Salesforce Commerce
B2B eCommerce
Complex pricing and role logic from B2B scenarios shows how cross-channel processes can be modeled cleanly and run reliably.
Explore B2B eCommerce
Discovery Workshop
The workshop defines target state, scope, risks, and roadmap for unified commerce and prioritizes the most effective next steps.
Explore Discovery WorkshopHow we build unified commerce
Step 1
Connect systems and process landscape
We analyze current flows across storefront, POS, and backend systems and identify process breaks that limit revenue and operational stability.
Step 2
Define target architecture with AI and POS use cases
Together, we prioritize high-impact use cases for personalization, inventory steering, store processes, and service journeys.
Step 3
Deliver iteratively against measurable business goals
Implementation is split into clear priority packages tied to KPIs so results appear early while risk remains controlled.
Step 4
Establish operating model for scale and governance
We anchor ownership, quality criteria, and monitoring so unified commerce stays stable in day-to-day operations and scales sustainably.
Build your unified commerce roadmap
We show how to connect Salesforce Commerce, AI, and POS into one integrated operating model and roll it out in practical steps.
Discuss roadmap