Composable headless storefront
A decoupled storefront foundation improved UX evolution speed without destabilizing backend core processes.
Success Story
For a leading family-owned provider in gases, energy solutions, and mobility, we delivered a resilient platform connecting composable storefront UX with SAP-backed core operations and Salesforce-driven customer processes.
The target architecture aligned clear responsibilities across systems: composable storefront for customer journeys, SAP integration for financial and inventory-critical processes, and Salesforce integration for customer-facing service and relationship workflows. The company's positioning across gases, energy, and mobility was mapped into one coherent platform operating model.



A decoupled storefront foundation improved UX evolution speed without destabilizing backend core processes.
Pricing, stock, availability, and finance-related process steps were integrated through explicit and governable interfaces.
Customer account context, service communication, and sales-relevant interactions were consolidated into CRM-supported journeys.
Role-based flows, customer-specific conditions, and advanced ordering patterns were integrated into one coherent operating model.
Storefront, commerce backend, SAP, and Salesforce were connected through a transparent interface model with ownership and error handling.
Monitoring, logging, orchestration, runtime limits, and governance controls were implemented for predictable delivery and operations.
Frontend and backend changes were tightly intertwined, slowing delivery and increasing release risk.
Inventory, pricing, finance-related data, and customer context had to stay consistent across multiple systems.
Service and sales workflows needed better visibility without reducing process depth.
The architecture had to support expansion without creating additional technical debt.
Step 1
Storefront, commerce core, SAP integration, and Salesforce processes were modularized along clear ownership lines.
Step 2
Interfaces were implemented with versioning, error strategies, and observability instead of point-to-point shortcuts.
Step 3
Standard capabilities were used wherever possible and extended only for truly differentiating B2B and service requirements.
Step 4
Governance, role clarity, and release-ready integration processes established long-term changeability and stability.
We can help combine storefront architecture, finance/inventory process integration, and customer-centric CRM workflows into one scalable target model.
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