Success Story

Headless storefront architecture integrated with SAP and Salesforce

For a leading family-owned provider in gases, energy solutions, and mobility, we delivered a resilient platform connecting composable storefront UX with SAP-backed core operations and Salesforce-driven customer processes.

The target architecture aligned clear responsibilities across systems: composable storefront for customer journeys, SAP integration for financial and inventory-critical processes, and Salesforce integration for customer-facing service and relationship workflows. The company's positioning across gases, energy, and mobility was mapped into one coherent platform operating model.

Architecture and integration context

Architecture workshop for headless commerce with SAP and Salesforce
Cross-functional team aligning integration process flows
Planning a scalable B2B storefront and backend architecture

What was delivered

Composable headless storefront

A decoupled storefront foundation improved UX evolution speed without destabilizing backend core processes.

SAP integration for finance and inventory

Pricing, stock, availability, and finance-related process steps were integrated through explicit and governable interfaces.

Salesforce integration for customer-centric execution

Customer account context, service communication, and sales-relevant interactions were consolidated into CRM-supported journeys.

B2B process depth across quote, order, and service

Role-based flows, customer-specific conditions, and advanced ordering patterns were integrated into one coherent operating model.

Integration layer with clear system boundaries

Storefront, commerce backend, SAP, and Salesforce were connected through a transparent interface model with ownership and error handling.

Operations model for scale and release stability

Monitoring, logging, orchestration, runtime limits, and governance controls were implemented for predictable delivery and operations.

Initial project situation

High coupling in a grown system landscape

Frontend and backend changes were tightly intertwined, slowing delivery and increasing release risk.

Integration pressure across commerce, SAP, and CRM

Inventory, pricing, finance-related data, and customer context had to stay consistent across multiple systems.

Customer focus within complex B2B process logic

Service and sales workflows needed better visibility without reducing process depth.

Scalability requirements for future rollout stages

The architecture had to support expansion without creating additional technical debt.

Technical strengths

  1. Step 1

    Architecture by responsibility domain

    Storefront, commerce core, SAP integration, and Salesforce processes were modularized along clear ownership lines.

  2. Step 2

    Integration treated as a core architecture layer

    Interfaces were implemented with versioning, error strategies, and observability instead of point-to-point shortcuts.

  3. Step 3

    Balanced use of platform standards and extensions

    Standard capabilities were used wherever possible and extended only for truly differentiating B2B and service requirements.

  4. Step 4

    Operating model for sustainable delivery

    Governance, role clarity, and release-ready integration processes established long-term changeability and stability.

Planning a headless, SAP, and Salesforce integration initiative?

We can help combine storefront architecture, finance/inventory process integration, and customer-centric CRM workflows into one scalable target model.

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